
The world of makeup is evolving. Following the time of layered styles, intense contouring, and bold highlighter, a fresh trend is gaining popularity on social media and fashion shows: "90s minimalism," also known as "barely anything" makeup. Here's an overview.
A revival of the 90s
Drawing inspiration from the 1990s fashion, this method emphasizes authenticity and simplicity. The aim is to create the look of minimal makeup, while gently enhancing the skin, eyebrows, and mouth. This revival of fundamental techniques brings back the essence of the supermodel era, such as Kate Moss or Carolyn Murphy, where a fresh appearance was more valued than elaborate style.
Following the "clean girl" trend, it's now the turn of "real natural"
In the past few months, the "clean girl" trend has already indicated a move towards a simpler style, featuring minimal makeup and well-kept hair. With "almost no makeup," the transition has occurred: we are no longer aiming to "look perfect," but rather to showcase genuine authenticity, far from filters and artificiality.
Celebrities as ambassadors
On Instagram and at red carpet events, numerous celebrities are showcasing this return to simplicity. American model and businesswoman Hailey Bieber, for instance, is a key representative. With her glowing skin, subtly shiny lips, and slightly enhanced eyebrows, she perfectly represents this effortless, natural makeup style.
A response to excesses
If this aesthetic remains so attractive nowadays, it is certainly due to a growing fatigue with the unattainable ideals promoted by social media and the beauty sector. The general public now appears to favor skin that looks natural, with a few subtle features instead of a face covered in heavy makeup. This trend is part of a broader search for simplicity and truth, and it especially resonates with younger generations.
Subtle shine, natural eyelashes, gentle blush... "almost nothing" makeup is a declaration: proving that one can glow without excessive embellishment. Although heavy makeup still appeals to many, this simple trend may remain popular, representing a fresh, more approachable standard of beauty.