They belong to the family whoturned into a brand with the Midas touch... and now, it appears, a significant portion of that magic has been transferred to the latest addition of the extended Beckham family.
When Jackie Apostel started dating David and Victoria's youngest son Cruz for more than a year nowShe was a budding lyricist, previously part of a scarcely recognized Brazilian girl group known as Schutz.
However, since then, the 29-year-old has secured a number of high-paying sponsorship agreements to represent and market some of the most renowned brands globally.
She has begun collaborating with high-end fashion brands like Dior,Burberryand Jimmy Choo along with jewelry brand Pandora and beauty products such as Sol De Janeiro and Summer Fridays.
The agreements require her to share branded images and videos with her 168,000 social media followers, a task that industry professionals claim can generate over £10,000 for each post.
She has shared six sponsored posts on her Instagram account within the past week, featuring a video for Dior Sauvage to mark the decade-long anniversary of the perfume.
Jackie's online presence has nearly doubled since she started dating Cruz in June 2024 – increasing her appeal to marketing departments of companies.
She has accumulated 3,000 Instagram followers within the last 30 days. Despite still having a significant distance to reach Cruz's 2.1 million followers, her position is expected to increase as she gets closer to the Beckhams' circle.
Jackie boarded the family's £16 million yacht as it traveled through the Mediterranean this summer, and in May, a video captured Jackie and Cruz performing the song Islands In The Stream, which is David and Victoria's favorite, as the family was together.honored the footballer's 50th anniversary at the West London eatery Core.
As a clear indication that she has received the Beckham endorsement, Jackie also produced content for Victoria Beckham Beauty last month.
It included the brand's perfume and body oil, costing £170 each, accompanied by a soundtrack from 20-year-old Cruz, who is pursuing his own music career, along with a caption referring to Jackie as 'our VBB Muse'.
Victoria, whose company is reportedly valued at over £100 million despite frequent losses, has also dressed Jackie in her creations.
Recent weeks have been extremely hectic – and, without a doubt, beneficial to Jackie.
In the meantime, she remains focused on her musical projects... however, she will require a significant success to match the profitability of her brand collaborations.
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